About
Guide
Photos
Project list
Publications
Research
Tools
Video
Who
Tools
Citizen Insight
Digital City Self-assessment
Standards list
Customer Profiling Guide
0. Introduction
1. What is the Business Question?
2. Outcome Mapping
3. Customer segmentation and profiling
4. Data collection
5. Creating Customer Personas
6. User Needs co-design
7. Personalised Services
8. Mapping Service Against Needs
9. Business Process Re-engineering
10. Access & Channel Strategy
11. Outcome mapping 2
12. Marketing
13. Measure and evaluate
14. Roll out
15. Glossary
Themes
Academic work
Citadel Statement
Creating Smarter Cities
Customer profiling
Customer services
Wireless services
Find us
@ ePractice
@ Flickr
@ Linkedin
@ Twitter
User login
Username:
*
Password:
*
Request new password
Customer Profiling Guide process scheme.PNG
Login
to post comments
Thumbnail