The Smart Cities project focuses on customer services, wireless services and customer profiling.

Customer services
Local governments in the North Sea Region develop new online and offline services for their citizens. The municipalities and regions that are taking part in the Smart Cities project are rethinking how they deliver services to the public and which delivery channels they should use: face to face, internet, mobile, telephone... At the same time, they reorganise their internal service delivery processes and back office functions.
These new services and interfaces will be personalised, user-centric, geolocated and usable. This will happen because these services will be co-designed. Co-design is a process that brings citizens, administrators and developers together to jointly improve and refine e-services.

Wireless services
Mobile is the future. Smart Cities' partners will develop a range of new and innovative services for mobile platforms. New forms of urban wireless networks are being tested and evaluated. The lessons that have been learned and the services and technologies that have been developed will be mainstreamed across the North Sea Region.

Customer profiling
Public services need to adapt to the needs of citizens. This means bringing a range of data sources together to develop accurate profiles of target customer groups. This will allow us to better understand the needs of citizens, to identify and use the most appropriate service channels for different target groups, and to proactively provide services that will meet their needs. The Smart Cities project partners are using a wide range of geographical, transactional, demographic and survey data to reengineer services. This will ensure that services are designed and implemented in ways that recognise the specific needs of different groups of citizens.