Norfolk County
Norfolk County Council is the top tier local authority for the largely rural county of Norfolk in the East of England. The county has a population of more than 800,000 based in the three main urban centres of Norwich, Great Yarmouth, and Kings Lynn, with a spread of market towns, villages and very small communities which are a challenge to deliver services to. The area has generally good health, low levels of crime and a good diverse economy, but it also has pockets of very high deprivation in urban and rural areas, the population of older people is growing faster than the national average, and low levels of aspiration and attainment by young people. The county council and its public, private, academic and community sector partners are working together to improve the way they deliver joined up services to tackle the issues facing Norfolk's people and businesses.
News
Projects
Norfolk is concentrating on two areas within the Smart Cities project – understanding more about our customers through customer profiling, so we know what services they need and how to tell them about them, and joining up information about services and customers, so we can analyse this information either by local area or by customer group to make it more relevant to people. We then work with customers to make sure services meet their needs. The new channels we are developing to do this include new directories of services which group information for specific groups; local web "mash up" sites bringing together online information from lots of different groups; and face to face services in mobile service centres and local community venues.
The Norfolk Customer Insight pilot will trial the Smart Cities customer profiling process with up to 5 sub projects.
Norfolk County Council wishes to improve the way data are provided to individuals, groups and communities via the internet. A range of projects are developing personalised or localised web resources to ensure people find information about services that are relevant to them.