Smart Cities Pilot - Bluetooth - BIS GmbH Bremerhaven
The city aims to provide low threshold information free for everyone who has a mobile phone. Extending the “guidance on all aspects of life” concept (“Lebenslagenkonzept”) to a mobile access via Bluetooth is an innovative service that has not been established yet anywhere else in the North Sea Region.
Bridging the information gap by providing free of charge information indoor (e.g. in public building, museums…) and outdoor (bus stations, city centre, retail centres). This pilot is regarded as a test case for the Bluetooth channel. The test case will be accommodated by an acceptance study, usage and information demand will be monitored (ref. “Customer profiling”). Experience with this channel and technology will be shared with other partners.
The city aims to provide low threshold information free of charge for everyone able to use a mobile phone. Extending the “guidance on all aspects of life” concept (“Lebenslagenkonzept”) to a mobile access via Bluetooth is an innovative service that has not been established yet anywhere else in the North Sea Region.
Research needs to find out how to speed up data transmission, how to improve transmission of high data volume, best-case practices for transmission aspects (push-pull models), development of vandalism-safe indoor and outdoor hotspots. The innovative aspect lies in the overall approach of an information system of all kinds of public information, tailored to specific customer (target) groups.
The generic development of solutions as well as the co-design will help to build-up a solution which can be realised by other partners as well and which also will be innovative and attractive to be take over by the region or the federal states.
There is an increasingly international competition between Europe’s regions concerning business, inhabitants, jobs, customers and visitors. Each Region has its particularities, so Bremerhaven is focusing on maritime themes which are based on its historical and geographical situation. The hereby expected portfolio of a city or a region is characterized by a mixture of history, geography, industries, images and intangibles items. It needs a firm establishment based on all possible channels of communication, namely pictures, text, maps, guides and others services and offers to attract the customer’s/tourists interest, to convince a businessman to establish his company in Bremerhaven or to keep the inhabitants from moving.
For the publication of city related information different media channels are currently being used like flyers, static signs, websites, etc. to exist beside each other because they are appropriate for a specific purpose.
The customers desire to get free or low cost up-to-date information while being outside. To meet these requirements, Bremerhaven is currently using 22 Information Terminals at central places in and around the city centre, aiming to bridge the information gap the customer faces whilst being outside and in need of information. The terminals are a result of the Interreg IIIB Project SEAPORT. Currently only tourist attractions are displayed at the terminals. Considering the customers wishes to provide all kinds of information about the City and the region, the themes of information on these Information Terminals need to be expanded. Bremerhaven wants to give free of charge and tailored information to all customers (target) groups , e.g. young people, elderly people, businessmen, visitors/tourists, etc. These Terminals are yet insulated points of information, which provide information via screen and are being online-updated centrally. Bluetooth can easily be used as a free of charge medium, it is integrated in almost every mobile phone, which guarantees easy access to this services.
With the success of the iPhone and similar smart devices we see an increasing demand for information exchange with these devices. The Bluetooth approach will enable customers to integrate the information available on our portals with their smart phones and take information with them for later use.
Practical concepts for an easy to use information system according to the target groups (e.g. business people: information about industrial estates, retail sites, conference venues, business fairs and hotels; the society: information about public bodies, public services, schools, recreational points of interest (theatre, cinema…), medical care, social care for inhabitants. This customer orientated information system would complement the widespread concept of “guidance on all aspects of life” (Lebenslagenkonzept) which is implemented in most of the municipalities and cities websites on a new (mobile) level and matches the government strategy towards better customer orientated services provided by public authorities. The concept is supported by the federal government, enables the customer to get all the necessary information concerning his needs at once.
The “Lebenslagenkonzept” ignores the structure of the local administration and is strictly orientated at the needs of the society. The e-government service is generated through the view of the customer, not of the administration. The customer’s requirements are being structured on an internet portal according to different situations in life like marriage, relocation etc.) The customer can ask for all the necessary information concerning his needs at once.
Customer benefits:
Information about public bodies, public services, recreational points of interest (theatre, museum, cinema etc.) for inhabitants and tourists.
Project benefits:
The generic development of solutions as well as the co-design will help to build-up a solution which can be realised by other partners as well and which also will be innovative and attractive to be take over by the region or the federal states.
The pilot will act as a test model to be shared as part of the infrastructure of the entire project.
| Attachment | Size |
|---|---|
| Project_Initiation_Document_WP3_Bremerhaven_Bluetooth_2.pdf | 651.12 KB |