Smart Cities Pilot - Narrowcasting - Kortrijk

The city wants to streamline all communication and to offer associations the benefit of free promotion of their activities. For that purpose we roll out a network of information screens in city premises. There will be a network of at least two screens in every city building where visitors come and /or use premises.

country: 
Belgium
organisation: 
Kortrijk

The city wants to streamline all communication and to offer associations the benefit of free promotion of their activities. For that purpose we roll out a network of information screens in city premises. There will be a network of at least two screens in every city building where visitors come and /or use premises.

Information on the use of city premises will be streamlined and organised more efficiently. The city uses a reservation system that is a part of a bigger software suite, but the information must also be communicated to visitors. This is done in an automatic way with narrowcasting screens

Pilot information: 

Objectives:

  • A network of at least two screens in every city building where visitors come and /or use premises.
  • Reduced workload for staff

Approach:

  • Installation of screens
  • Training of staff
  • Measuring of use by a survey of the users

Deliverables:

  • Inside narrowcasting screens in every location where visitors come into city premises.
Background to the pilot: 

The city is an important “provider” of infrastructure and rooms/premises that can be used in the fields of culture, sports, youth and in general all association life in the city. The city wants to streamline all communication and to offer associations the benefit of free promotion of their activities. For that purpose we roll out a network of information screens in city premises. Narrowcasting activities is a way to reduce paperwork and print costs. Besides of that the narrowcasting network is used for promotional materials/general promotion of the city

Business case: 

The information on the use of city premises has to be streamlined and organised more efficiently. The city uses a reservation system that is a part of a bigger software suite, but the information must also be communicated to visitors. This is done in an automatic way with narrowcasting screens.
Customer benefits:

  • Customers find the information always on the same screen and in an organised way.

Performance benefits:

  • -

Employee benefits:

  • The city staff has to inter the reservation once in a reservation system and all the rest goes in an automated way.
  • Less time spending on giving oral information.

Financial benefits:

  • -

Project benefits:

  • -
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Project_Initiation_Document_ WP_3_Kortrijk_Narrowcasting_v2.pdf524.21 KB