Using Personas - a Smart Cities research brief

When you design a product or any kind of service it is important to know who belongs to your target group. Often clients or suppliers of products or services want to reach out to ‘all’ users, but unfortunately this often results in failure. A product or a service designed for a vague or too broad target group has less chance of success than one based on well-researched and well specified target groups. There are a range of different tools and methods for defining target groups such as interviews, observations, questionnaires etc.: this report describes the Persona method.

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Smart_Cities_Research_Brief_Using_Personas.pdf3.56 MB